Case Study
Suicide Silence Virtual Tour
As COVID restrictions clamped down on the world, the band Suicide Silence set out to host a virtual tour, offering unique experiences for specific geographical locaitons.
My Part.
Task: Create a website for SS to promote, sell, and deliver their Virtual Tour
Phase 1: Wireframe and build website
Phase 2: Create gateway to process payments and deliver the live feed.
Phase 3: Find quick ways to increase SEO and other digital marketing strategies for promoting the tour.
ICE Score.
Impact: 6
Confidence: 5
Ease: 4
ICE Score: 120
01.
Situation:
COVID effectively killed the tour music industry, leaving Suicide Silence needing to think outside the box. This led them to the Virutal Tour Concept, which gave them another issue, how to get people to hear about it.
02.
Hypothesis
With some clever marketing, PR, and a clean, easy to navigate website, this Virtual Tour would go off without a hitch–famous last words.
03.
Implementation
A website was built to be the central hub for this Virtual tour, it was used to promote, sell tickets, and even view the event. the Website was created using a mixture of tools, such as WordPress and Divi. Overall the website was an integral part of pulling this virtual tour off.
Results
Outcome
Hundreds of fans, stuck indoors and away from the music that gives them passion were able to “attend” a concert, seeing their favorite band.
Testmonial
“Using the door counters have been one of the best metrics that we have implemented at our pawnshops. With this traffic information we were able to improve our marketing efforts and increase our foot traffic” – Julio, Store Manager